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IBM markets Linux to Africa. Why not the U.S? From the 'Year of the Linux Desktop' files:
IBM today announced a continuation of a deal with Linux vendor Ubuntu that will see Linux netbook software and solutions sold in Africa. The way I see it, this is just the delivery portion of something IBM has been talking about since at least August of 2008. At that time, IBM announced its 'Microsoft-Free' PC effort. The basic idea is to have an Linux OS, with IBM smart client applications called Open Collaboration Client Solution software (OCCS)(Lotus Symphony and Notes) for enterprise apps. Today's announcement looks remarkably similar to what IBM and Canonical announced nine months ago. Last December, IBM and Canonical (the lead sponsor behind the Ubuntu project) announced a virtual desktop solution (today it's called the 'cloud'). The new news is that IBM is now calling the solution 'The IBM Client for Smart Work' and are marketing the solution across Africa. There are on-premise components as well as cloud (virtual) components. Again, to my eye this is all stuff that IBM and Canonical have already announced. The difference here is about the target market and availability. In my view, the speed with which the IBM 'Microsoft-Free PC' is coming to market is very questionable. Does it really take more than a year to put together a solution from components that already exist in the market? Why Africa and not the U.S? Ubuntu Founder Mark Shuttleworth hints that Africa is really just the beginning. "Starting with Africa, we see that this smart client package can help realize our vision of eliminating barriers to computer access for emerging markets," Shuttleworth said in a statement "Our IBM partnership brings together the strengths of collaboration to help our customers work smarter using this new approach."Personally I think both IBM and Canonical are moving far too slow and aren't thinking big enough. While I understand that it can take time to develop marketing and support services, the partners have had more than a year to put this together. While I understand that Africa might be an easier entry point for the Linux notebook, the global recession is affecting every nation. The need for low cost, standards based solutions that IBM and Ubuntu are proposing for Africa is needed in every corner of the world. I would expect that both IBM and Canonical know this fact far better than I do. Just the other day, IBM's top Linux exec Bob Sutor commented that the goal for the Linux desktop shouldn't be word domination, but rather in picking the right spots. That's what IBM is doing here, they're doing market segmentation for a location and a need where they see victory for the Linux desktop. 0 TrackBacksListed below are links to blogs that reference this entry: IBM markets Linux to Africa. Why not the U.S?. TrackBack URL for this entry: https://swarm.jupitermedia.com/mt-tb.cgi/8967 14 CommentsLeave a comment |
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I hope they also offer this in other poor countries, such as the Philippines where I come from...
I found the article interesting.
A point on your analysis...
-Attack faster and aggressively on all fronts sounds a lot like perfectionism. I assume someone from IBM or Canonical have thought of this and quickly dismissed it as over-optimistic.
It's about market share.
If you sell 100K units in the US where the market is 1,000K you only have 10% but if you can sell 100K in a 200K market you got 50%. Point then is the ability to go to another market and claim a "tremendous" sales story. Plus if I do heavy discounting or have failures in Africa not a lot of US customers are going to know or care.
Another view would be that IBM is really leading the IT world in voicing a different direction. What and how fast they can deliver has always been a question. Look at their sold but not delivered numbers and how this has increased over the past year.
JMHO
IBM is full of ideas, all of them stupid.
Linux isn't an IBM product, I love how they jump on the bandwagon like they invented it LOL.
And Lotus Notes??? Worst app ever made.
Well Africa and Philippines are probably the worst places to sell Linux.
African are too stubborn and there is only one way to do computing.
Filipinos are too caught up in status. Linux is homemade.
Sources: Ive been to these countries and talked to people.
@AstRo: More important is the technology to be offered globally....that answers all questions...
The start place of Africa is surprising not only because of the unconventionality but also for the contradiction to the tenacity of IBM to provide better solutions to the world, rather than a group of users.....
M$ controls the OEM channel in North America people, wake up! Netbooks tried and were 'pulled' from retail due to M$ threats. Africa doesn't 'bend over' like North America to M$. This way they have a 'chance'. I hope they succeed.
Nice, concise summary as a news item. I hope you follow up on it regularly.
An 'honorable' mention should also have outlined the M$ strategy of offering its operating systems in the same/similar markets at vastly reduced costs, compared to those charged in developed nations. M$ is fully aware of its inability to compete on a level playing field.
Why is it that Americans & Westerners must pay ten times more for the same software than when it is offered in another country?
Sure sounds like monopolistic racketeering and illegal price fixing by region.
Africa is (generally) one of the softest entry points in the world today, so it makes sense that IBM/Canonical is using this as a 'test-bed' to get their product (& delivery thereof!) correct. What they do & learn from this will help them move rapidly forward in other markets ... and capturing the market by percentage throughout underdeveloped regions is an outstanding strategy.
Windows (& Apple) will have a murderous time re-'educating' children who grow up using *nix systems. Here's hoping that Central & South America, along with swaths of the poorest in Asia, are next. AND more rapidly assimilated into the market.
Americans & westerners (generally) have vast amounts of wealth to dedicate to converting themselves to linux; it is by choice that they spend five to ten times as much subsidizing M$ & Apple. The only reason they don't switch is their own ignorance, sloth and willful self-mindwashing with corporate propaganda. It is not the responsibility of IBM, Canonical or anyone else to hand-feed the fat and the stupid into an age of modern computing.
Just consider that it is a 'Darwin Effect,' whereby people who choose to be economic slaves to obsolete operating systems, software & paradigms are regularly removing themselves from competition in the world work force. Even the wealthiest of corporations and governments today are finding they cannot afford to subsidize the horrible crud being inflicted on humanity by M$.
Microsoft will hurt IBM with windows licensing costs again if they try to pull this stunt in the US.
I would suppose that one reason for not expanding world-wide would be due to a limit on human resources. It takes some training to support the add-on packages, and IBM does not like to spread itself too thin.
So, pick the winners (marketing successes)
@Mark: that's one plausible reason.
Another one (not excluding the previous) might be, that grey-imports from Africa to Europe/NA may
financially help Africa in short future...
[quote]September 27, 2009 3:00 AM
dean said:Well Africa and Philippines are probably the worst places to sell Linux.
African are too stubborn and there is only one way to do computing.Filipinos are too caught up in status. Linux is homemade.
Sources: Ive [b]been to these countries[/b] and talked to people.[/quote]
Well I live in SA and call B/S as regards your comments! BTW Africa is a continet and NOT a country! Seriously, some of the drivel that get past off as "comment"....!
Here in the Philippines computers come prepackaged with Linux, although they're not officially marketed or whatever. I guess it's the poor countries thing.
Quote: "Here in the Philippines computers come prepackaged with Linux, although they're not officially marketed or whatever. I guess it's the poor countries thing."
They eventually wipe out Linpus(Most Linux Laptops are with Linpus), then install Windows XP, then pop-up a USB stick, then gets the Sality virus. Then hired the technician who installed Windows XP(who knew nothing about Linux and will just say Linux is difficult), to fix the sality thing. In most cases, reformat is the fix. This is a cycle. Anyway back to the topic, This effort of IBM is a welcome. However, IBM has been accused by the Philippine government here for not being able to fix their system installed at GSIS (Government agency here in PH).