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Majority of Firefox downloads are unused From the "shocking but true" files:Hundreds of millions of people have downloaded the open source Firefox web browser. You would think that if someone downloads the browser they would use it - but that's not always the case. In fact according to Mozilla, 75 percent of users are not active after that initial download. SHOCKING - isn't it? So Mozilla is trying to correct the problem with their new Impact Mozilla effort that is intended to help grow retention and usage of Firefox. Retention marketing is one of Mozilla's key challenges. Currently tens of millions of Firefox users download the browser, but about 75% of those users are not active after that initial download. How do we get these past users back? And how do we keep future users active once they've downloaded Firefox?The answer to me is painfully obvious - IE is still installed by default on most of these users PCs and IE is still their default browser. The act of downloading Firefox alone does not mean that users have actually 'switched' to Firefox. As well, users still click on http; links from within their email clients (often Outlook/Outlook Express) which will still open up IE by default (sure you can change the setting but who does that?). The same basic anti-trust issues that led to the collapse of Netscape are still in play today. So long as IE is the default installed browser, Mozilla (though often downloaded) will always be a supplementary download and as such at risk from reduced usage. 0 TrackBacksListed below are links to blogs that reference this entry: Majority of Firefox downloads are unused. TrackBack URL for this entry: https://swarm.jupitermedia.com/mt-tb.cgi/5409 8 CommentsLeave a comment |
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"The same basic anti-trust issues that led to the collapse of Netscape are still in play today." Boy this is such a biased statement. OEM manufacturers decide what browser to install without any incentive from Microsoft, so if Firefox can't manage to develop a relationship with thes OEMs to get their browser installed they shouldn't blame "anti-trust" issues. Others have done it like Opera and now Google will do it with Chrome.
Opera may have Done it!.. but WHO IS OPERA!, and What is Opera... Now ask your self WHO IS, and WHAT IS GOOGLE!..
THAT'S THE DIFFERENCE !!!!
Doesn't Firefox ask if you want to make it default as soon as you run it?
E-banking is popular, and internet-based e-banking is generally designed for IE. People around me will stick to IE because it works for all. The elimination of ActiveX and VBScript ...
Brand Thunder is providing Firefox retention today. We do this by leveraging major brand and integrating their look, feel and content into the browser through a single download (adding both themes and extensions).
For the end user, they get a Firefox browser that's all about their favorite sports team, music band, news site or other type. This custom browser immediately connects with their interests and emotions - and isn't that what drives retention?
I don't think abailey caught the point here.
Sadly Adam is unaware that ebanking works fine in Firefox, if not better. I don't know about the 'people around' him, but I've converted just about everyone I know to Firefox and they'll never go back.
Opera, Chrome and Safari are all incredibly limited (for now). Firefox is really the only browser that has an infinite number of options. It's just too bad that people don't explore Firefox more. They have no idea what they're missing.
They should make Google the homepage, not a firefox-adapted version of Google, which alienates a lot of users.
I've been using FF for some things because it does have certain advantages, especially with some of the add-on features, but I still favor IE (6.0, not 7.0) for a lot of my browsing because there are some basic features that are missing or that I just personally don't like the implementation of on Firefox.
For instance, when you save webpages (and I save a LOT of webpages to keep for future reference), it saves it by the file name rather than the page title, which means having to type the title in for almost every page I download. I found a plug-in that supposedly fixes this but it doesn't work. Even if the add-on didn't fail to perform, this should be basic and shouldn't even require a plugin. Downloading by file name rather than page title only makes sense when you're spidering all or part of a site for offline browsing, not when you're saving individual pages.
That's one big pet peeve of mine with FF but there are other things that bug me! (Like where o where is the cache?) I also find that pages take longer to load in FF than in IE (although it could be some of the add-ons slowing it down), sometimes MUCH, MUCH longer, and that it crashes far more often. Maybe this has to do with my having a very outdated computer system but it's definitely a drawback for me.
Also, in response to what JPN said above, I don't see why the default homepage would alienate anyone when you can set your browser homepage to whatever you prefer. It's not rocket science.