MobileRead, an e-reading forum site is offering up what it calls the first official photos of Amazon's new Kindle set to debut Monday at a press event in New York.

The photos show a leaner, rounder design, with a joystick replacing the scroll wheel for navigation all at a price point of $359, the same price point as the current Kindle product. The site says the unofficial sale date is February 24.

One Forum reader noted it looked "Applish."

Storage-wise, Kindle 2 is said to come with a 2GB on-board memory. The photos don't seem to show any kind of SD card slot however but storage has not been cited as one of the criticisms of Kindle in the past.

What is interesting is that several forum members noted they've gone and ordered the Kindle at this point so they're in the que for a new one, and one noted delivery date sent back by Amazon was Feb. 26.