It's NetApp. Got it?

Not Network Appliance, not Net Appliance, and obviously not Network Associates, as company cofounder Dave Hitz related in his blog this weekend.

It's the new NetApp, boasting new tagline, new logo, new company website.

As Hitz says, the "whole shebang."

What's prompted the marketing makeover? Well it seems even NetApp was referring to itself in more than one way and branding, as most of us know in this industry, can be a killer app.

I liked this line especially in Hintz' blog post:

"The brand launch is not about driving more change; it is about introducing people to what NetApp has matured into."