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Amazon: Moving ahead of iPod News

By Erin Joyce on September 5, 2008 1:20 PM

If you're going to launch a media download service, rule #1 is to make sure you don't announce it within shouting distance of Apple's upcoming iPod release news next week.

That's the take on Amazon's release of its download service, which the e-tailer rolled out this week. The streaming media service offers a wide selection of movies and television shows. Very nice line up, actually.

But what's the fate of Unbox? Why it's got a new name, according to Amazon:

Of course, Apple has an AppleTV strategy that awaits its own closeup and the buzz is that next Tuesday's iPod release party will feature news regarding AppleTV, which hasn't been as big a hit since it came out.

MacWorld's got some recent juice about it, as does Motley Fool.

At any rate, back to Amazon. It's got a lot of slick offerings and builds on its early success with music downloads. as well as Amazon's larger plan to be a major online seller of digital content: software, services, music and yes, movies.

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