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<title>David Needle</title>
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<id>tag:blog.internetnews.com,2008-01-08:/dneedle/20</id>
<updated>2009-10-31T05:34:37Z</updated>
<subtitle>Eye of the Needle - Insights from Silicon Valley and beyond.
</subtitle>
<generator uri="http://www.sixapart.com/movabletype/">Movable Type Enterprise 4.25</generator>

<entry>
<title>This tech news is not embargoed</title>
<link rel="alternate" type="text/html" href="http://blog.internetnews.com/dneedle/2009/10/this-tech-news-is-not-embargoe.html" />
<id>tag:blog.internetnews.com,2009:/dneedle//20.59098</id>

<published>2009-10-30T22:51:44Z</published>
<updated>2009-10-31T05:34:37Z</updated>

<summary>Embargoes &#8212; can&#8217;t live with them, can&#8217;t live without them. That was one of several themes running through a spirited discussion among tech journalists and PR people last night. For the uninitiated, embargoes are the controversial process where a tech...</summary>
<author>
<name>David Needle</name>
<uri>http://blog.internetnews.com/dneedle</uri>
</author>

<category term="blog" label="blog" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="cnet" label="CNET" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="newyorktimes" label="New York Times" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="news" label="news" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="pbs" label="PBS" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="techreporters" label="tech reporters" scheme="http://www.sixapart.com/ns/types#tag" />

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Embargoes &#8212; can&#8217;t live with them, can&#8217;t live without them. That was one of several themes running through a spirited discussion among tech journalists and PR people last night. For the uninitiated, embargoes are the controversial process where a tech...
<![CDATA[<p>While Tweney continues to selectively agree to embargoes (as does <I>InternetNews.com</i>), he said he recently &#8220;punished&#8221; a PR firm by refusing to communicate with them for six weeks after a competitor was allowed to publish an embargoed story ahead of everyone else. He said the PR firm&#8217;s excuse was that the vendor, a handset manufacturer, had leaked the news to a blog directly without the PR firm knowing. </p>

<p>The <em>New York Times</em> Darlin said embargoes are generally used as a tool by PR firms to co-opt the media. That said, Darlin said the <em>Times</em> often accept embargoes because they ensure reporters don&#8217;t miss a story and they have more time to do a thorough job. </p>

<p>That thoroughness is limited. Once you&#8217;ve agreed to an embargo, you can&#8217;t share that news ahead of time with the analysts and competitors you might otherwise call for comment. Vendors will sometimes provide a list of analysts that have been pre-briefed on their news. </p>

<p>While many took shots at the embargo process and the games PR folk sometimes play, Chris Preimesberger, an editor at eWeek, said embargoes help him get his job done. </p>

<p>&#8220;They give me the background information and the time to do the piece right,&#8221; said Preimesberger, during a follow up Q&amp;A session. He estimates 75 to 80 percent of the stories eWeek does are facilitated by the embargo process, the rest are breaking news. </p>

<p>&#8220;I have no problem with the process and don&#8217;t feel like I&#8217;m being manipulated,&#8221; said Preimesberger. </p>

<p><strong>In search of alternatives</strong></p>

<p>The discussion rolled on with a few stabs at a solution or alternative ideas. None seemed to resonate well except for Foremski&#8217;s idea that vendors hold a virtual press conference so everyone can get the information at the same time and go from there. </p>

<p>Rafe Needleman of CNET said he hates embargoes, but the advance time helps give stories more &#8220;thoughtfulness.&#8221; </p>

<p>That said, he notes other sites that do skimpy stories based on rumors and half-truths benefit by being first out with the news. &#8220;Readers often reward velocity,&#8221; he said. </p>

<p>Tweney probably summed up the feelings of many by noting that no good journalist is going to pass up an exclusive. While most embargoes aren&#8217;t exclusive, he said the embargo process puts a story on the same continuum. &#8220;Even if you&#8217;re one of 25 others getting the story&#8221; that&#8217;s worth something, he said. </p>
]]>
</content>
</entry>

<entry>
<title>Last chance to see world&apos;s ugliest Web site </title>
<link rel="alternate" type="text/html" href="http://blog.internetnews.com/dneedle/2009/10/last-chance-to-see-worlds-ugli.html" />
<id>tag:blog.internetnews.com,2009:/dneedle//20.59010</id>

<published>2009-10-15T01:01:07Z</published>
<updated>2009-10-15T01:42:33Z</updated>

<summary>Oddly enough, there&#8217;s a company eager to stake the claim of World&#8217;s Ugliest Web site. &#8220;Over the past few months, our team has visited thousands of Web sites, and none is as ugly as Guidezilla,&#8221; said Ryan Duques of WD...</summary>
<author>
<name>David Needle</name>
<uri>http://blog.internetnews.com/dneedle</uri>
</author>

<category term="Off The Beat" scheme="http://www.sixapart.com/ns/types#category" />

<category term="guidezilla" label="Guidezilla" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="website" label="Web site" scheme="http://www.sixapart.com/ns/types#tag" />

<content type="html" xml:lang="en-us" xml:base="http://blog.internetnews.com/dneedle/">
Oddly enough, there&#8217;s a company eager to stake the claim of World&#8217;s Ugliest Web site. &#8220;Over the past few months, our team has visited thousands of Web sites, and none is as ugly as Guidezilla,&#8221; said Ryan Duques of WD...
<![CDATA[<p><strong>You call that ugly? This is ugly</strong></p>

<p>Personally, I think the Guidezilla guys are being way to hard on their site, though it could definitely benefit from a redesign. If you want to see <a href="http://www.angelfire.com/super/badwebs/">a really ugly Web site,</a> this one was intentionally messed up to demonstrate what not to do. Be sure to have your speakers on to get the full ugliness. Yup, that&#8217;s painful.</p>

<p>Readers of Niki Brown&#8217;s Design O&#8217;Blog (where you can also find the horrible green uuuuugly!!! graphic) also submitted some doozies you can <a href="http://www.nikibrown.com/designoblog/2009/03/03/the-worlds-ugliest-websites/#more-2607">check out here</a>. </p>

<p><strong>And then there&#8217;s Craiglist</strong></p>

<p>But ugly need not be limited to fringe, less well known or even sites with intentional design errors. Gerry McGovern, author of Killer Web Content and an expert on managing Web content as a business asset, recently <a href="http://www.gerrymcgovern.com/nt/2009/nt-2009-09-07-Ugliest-website.htm">dubbed the popular Craiglist</a>, The Ugliest Website in the World. </p>

<p>But hey, it loads so fast.  </p>
]]>
</content>
</entry>

<entry>
<title>Data intelligence firm Atigeo lands IBM</title>
<link rel="alternate" type="text/html" href="http://blog.internetnews.com/dneedle/2009/10/data-intelligence-firm-lands-i.html" />
<id>tag:blog.internetnews.com,2009:/dneedle//20.58982</id>

<published>2009-10-12T22:30:24Z</published>
<updated>2009-10-13T00:05:04Z</updated>

<summary>Atigeo will have its formal coming out party next week at the Web 2.0 Summit in San Francisco. CEO and co-founder Michael Sandoval is a former director of partner strategy and general manager at Microsoft where he worked for ten...</summary>
<author>
<name>David Needle</name>
<uri>http://blog.internetnews.com/dneedle</uri>
</author>

<category term="atigeo" label="Atigeo" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="lifepass" label="Lifepass" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="web20summit" label="Web 2.0 Summit" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="xpatterns" label="xPatterns" scheme="http://www.sixapart.com/ns/types#tag" />

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Atigeo will have its formal coming out party next week at the Web 2.0 Summit in San Francisco. CEO and co-founder Michael Sandoval is a former director of partner strategy and general manager at Microsoft where he worked for ten...


</content>
</entry>

<entry>
<title>Why Steve Ballmer now digs high-priced phones</title>
<link rel="alternate" type="text/html" href="http://blog.internetnews.com/dneedle/2009/10/why-steve-ballmer-now-digs-hig.html" />
<id>tag:blog.internetnews.com,2009:/dneedle//20.58980</id>

<published>2009-10-12T19:10:21Z</published>
<updated>2009-10-12T20:51:18Z</updated>

<summary>Remember Microsoft CEO Steve Ballmer&#8217;s famous jab at the iPhone when it first came out at a $500 price? &#8220;&#8230;that is the most expensive phone in the world and it doesn&#8217;t appeal to business customers because it doesn&#8217;t have a...</summary>
<author>
<name>David Needle</name>
<uri>http://blog.internetnews.com/dneedle</uri>
</author>

<category term="Smartphones" scheme="http://www.sixapart.com/ns/types#category" />

<category term="armani" label="Armani" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="samsung" label="Samsung" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="steveballmer" label="Steve Ballmer" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="windowsmobile65" label="Windows Mobile 6.5" scheme="http://www.sixapart.com/ns/types#tag" />

<content type="html" xml:lang="en-us" xml:base="http://blog.internetnews.com/dneedle/">
Remember Microsoft CEO Steve Ballmer&#8217;s famous jab at the iPhone when it first came out at a $500 price? &#8220;&#8230;that is the most expensive phone in the world and it doesn&#8217;t appeal to business customers because it doesn&#8217;t have a...
<![CDATA[<p>This is actually the third phone Giorgio Armani personally designed for Samsung which released the Armani Samsung &#8220;Night Effect&#8221; model last year. 
<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blog.internetnews.com/dneedle/Armani%20Mobile%20phone.jpg"><img alt="Armani Mobile phone.jpg" src="http://blog.internetnews.com/dneedle/assets_c/2009/10/Armani Mobile phone-thumb-250x176-3886.jpg" width="250" height="176" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /></a></span></p>

<p>No word on whether this latest model will eventually be available in the US. Initial release is slated for Italy, the UK, Germany, the Netherlands, Spain, Russia, China, and the UAE (Dubai).</p>

<p><strong>But if you really want a pricey phone</strong></p>

<p>While a grand is a lot to pay for a smartphone, Nokia actually sells a <a href="http://www.vertu.com/in-en/?gclid=CPKl2oKq6pwCFR0SagodBgn4kA#in-en_limited-editions">much more expensive luxury line </a>called Vertu. These babies sell for anywhere from $3,000 to $100,000! Nokia says its diamond-laced Signature Diamond phone is &#8220;Assembled by hand in a process so complex that it takes even experts up to three years to learn.&#8221;</p>
]]>
</content>
</entry>

<entry>
<title>Is GPS that &apos;talks&apos; to cars a safety breakthrough? </title>
<link rel="alternate" type="text/html" href="http://blog.internetnews.com/dneedle/2009/10/is-gps-that-talks-to-cars-a-sa.html" />
<id>tag:blog.internetnews.com,2009:/dneedle//20.58974</id>

<published>2009-10-09T22:23:00Z</published>
<updated>2009-10-09T22:57:11Z</updated>

<summary>The next great car safety breakthrough could come from outer space. Ford Motor Company and Auburn University said a joint research project shows global positioning system (GPS) satellites that &#8220;talks&#8221; to cars could help prevent accidents in the future. The...</summary>
<author>
<name>David Needle</name>
<uri>http://blog.internetnews.com/dneedle</uri>
</author>

<category term="carsafety" label="car safety" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="ford" label="Ford" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="gps" label="GPS" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="volvo" label="Volvo" scheme="http://www.sixapart.com/ns/types#tag" />

<content type="html" xml:lang="en-us" xml:base="http://blog.internetnews.com/dneedle/">
The next great car safety breakthrough could come from outer space. Ford Motor Company and Auburn University said a joint research project shows global positioning system (GPS) satellites that &#8220;talks&#8221; to cars could help prevent accidents in the future. The...


</content>
</entry>

<entry>
<title>What&apos;s the future of advertising?</title>
<link rel="alternate" type="text/html" href="http://blog.internetnews.com/dneedle/2009/10/whats-the-future-of-advertisin.html" />
<id>tag:blog.internetnews.com,2009:/dneedle//20.58927</id>

<published>2009-10-02T04:52:32Z</published>
<updated>2009-10-02T05:09:20Z</updated>

<summary>Google and the Wharton School think it can help provide some of the answers. The two are teaming up on &#8220;Fast. Forward&#8221; a new YouTube channel that features short, 30 sec - 3 minute videos from industry and academic thought...</summary>
<author>
<name>David Needle</name>
<uri>http://blog.internetnews.com/dneedle</uri>
</author>

<category term="google" label="Google" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="wharton" label="Wharton" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="youtube" label="YouTube" scheme="http://www.sixapart.com/ns/types#tag" />

<content type="html" xml:lang="en-us" xml:base="http://blog.internetnews.com/dneedle/">
Google and the Wharton School think it can help provide some of the answers. The two are teaming up on &#8220;Fast. Forward&#8221; a new YouTube channel that features short, 30 sec - 3 minute videos from industry and academic thought...
<![CDATA[<p>&#8220;Absolutely,&#8221; said Wind. </p>

<p><strong>Greed is &#8230; good?</strong></p>

<p>Given the economic downturn Wind expects Fast.Forward will appeal to marketers looking for ways to maximize advertising and marketing budgets. </p>

<p>&#8220;The economy is one issue we&#8217;ll look at. But part of the overall project on the future on advertising and marketing is to ask the question of what the impact is on society. Recently we&#8217;ve seen with the financial crisis unprecedented greed and behavior that showed total disregard for people. </p>

<p>&#8220;Hopefully we&#8217;ll not only be able to help people with their pressing marketing problems, but also how to improve their business and have a positive impact on society.&#8221; </p>
]]>
</content>
</entry>

<entry>
<title>HP says goodbye to EDS name </title>
<link rel="alternate" type="text/html" href="http://blog.internetnews.com/dneedle/2009/09/hp-says-goodbye-to-eds-name.html" />
<id>tag:blog.internetnews.com,2009:/dneedle//20.58882</id>

<published>2009-09-23T19:20:34Z</published>
<updated>2009-09-23T19:33:51Z</updated>

<summary>The name EDS, long synonymous with high end, IT outsourcing and consulting services, is going away. Today HP brought the consulting giant further into its fold with the announcement that EDS has been renamed HP Enterprise Services. Hewlett-Packard bought EDS...</summary>
<author>
<name>David Needle</name>
<uri>http://blog.internetnews.com/dneedle</uri>
</author>

<category term="dell" label="Dell" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="eds" label="EDS" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="hp" label="HP" scheme="http://www.sixapart.com/ns/types#tag" />
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<content type="html" xml:lang="en-us" xml:base="http://blog.internetnews.com/dneedle/">
The name EDS, long synonymous with high end, IT outsourcing and consulting services, is going away. Today HP brought the consulting giant further into its fold with the announcement that EDS has been renamed HP Enterprise Services. Hewlett-Packard bought EDS...


</content>
</entry>

<entry>
<title>Oracle&apos;s Larry Ellison unplugged, part deux </title>
<link rel="alternate" type="text/html" href="http://blog.internetnews.com/dneedle/2009/09/oracles-larry-ellison-unplugge.html" />
<id>tag:blog.internetnews.com,2009:/dneedle//20.58880</id>

<published>2009-09-22T23:01:42Z</published>
<updated>2009-09-22T23:14:35Z</updated>

<summary>Too much good stuff for even a lengthy blog post about last night&#8217;s Larry Ellison&#8217;s event. In my earlier blog I focused on his comments regarding Oracle&#8217;s purchase of Sun. &#8220;We&#8217;re keeping everything,&#8221; Ellison said in rousing affirmation of his...</summary>
<author>
<name>David Needle</name>
<uri>http://blog.internetnews.com/dneedle</uri>
</author>

<category term="larryellison" label="Larry Ellison" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="oracle" label="Oracle" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="sun" label="Sun" scheme="http://www.sixapart.com/ns/types#tag" />

<content type="html" xml:lang="en-us" xml:base="http://blog.internetnews.com/dneedle/">
Too much good stuff for even a lengthy blog post about last night&#8217;s Larry Ellison&#8217;s event. In my earlier blog I focused on his comments regarding Oracle&#8217;s purchase of Sun. &#8220;We&#8217;re keeping everything,&#8221; Ellison said in rousing affirmation of his...
<![CDATA[<p><strong>Against Net Neutrality</strong> </p>

<p>Although he said he voted for President Obama, Ellison said he doesn&#8217;t support the administration&#8217;s push for Net neutrality. &#8220;I think it&#8217;s very dangerous for the government to engage in pricing. I&#8217;d be very concerned if the government priced food. Net neutrality (means) a lot of government regulation. </p>

<p>&#8220;It&#8217;s great for company&#8217;s like Google, it helps them a lot. But it&#8217;s really bad for the phone companies who built the networks. In general I believe in free markets and believe government regulation isn&#8217;t necessary.&#8221; </p>

<p><strong>Dissing an old nemesis</strong></p>

<p>Asked about Microsoft, Ellison said the company doesn&#8217;t really make the cut of the very top firms Oracle competes with. &#8220;IBM is one that we&#8217;re targeting that we feel we have to beat to be successful,&#8221; he said, along with SAP. &#8220;Microsoft is consumer-oriented.&#8221; </p>

<p>Zander pushed back noting Microsoft&#8217;s many profitable business and enterprise products. </p>

<p>&#8220;They make a lot of money and clearly they&#8217;re relevant,&#8221; said Ellison. But he said culturally, he thinks Microsoft has shifted since Steve Ballmer became CEO, to being a very consumer-centric company with products like the XBox and Zune. , </p>

<p>&#8220;I think they&#8217;re obsessed with Apple, and Google and they&#8217;ve done a good job competing against Sony,&#8221; said Ellison. </p>

<p><strong>The secret of my success</strong></p>

<p>A questioner from the audience asked Ellison to describe the different phases Oracle has gone through over the past 32 years and how Ellison has managed to keep the company growing. </p>

<p>Ellison pointed to one structural issue that hasn&#8217;t change during those 32 years. </p>

<p>&#8220;I run engineering,&#8221; he said. &#8220;I believe you win over customers with good products.&#8221; </p>
]]>
</content>
</entry>

<entry>
<title>Ellison: &apos;Sun losing $100 million a month&apos; </title>
<link rel="alternate" type="text/html" href="http://blog.internetnews.com/dneedle/2009/09/ellison-sun-losing-100-million.html" />
<id>tag:blog.internetnews.com,2009:/dneedle//20.58863</id>

<published>2009-09-22T06:49:06Z</published>
<updated>2009-09-22T16:26:19Z</updated>

<summary>SAN JOSE, Calif. &#8212; Larry Ellison was on fire Monday night. Steve Jobs is the unquestioned master of the pre-rehearsed, carefully choreographed event speech complete with new technology props, but for off-the-cuff, tell &#8216;em like I see &#8216;em, entertaining bluster,...</summary>
<author>
<name>David Needle</name>
<uri>http://blog.internetnews.com/dneedle</uri>
</author>

<category term="ec" label="EC" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="ibm" label="IBM" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="larryellison" label="Larry Ellison" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="oracle" label="Oracle" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="sun" label="Sun" scheme="http://www.sixapart.com/ns/types#tag" />

<content type="html" xml:lang="en-us" xml:base="http://blog.internetnews.com/dneedle/">
SAN JOSE, Calif. &#8212; Larry Ellison was on fire Monday night. Steve Jobs is the unquestioned master of the pre-rehearsed, carefully choreographed event speech complete with new technology props, but for off-the-cuff, tell &#8216;em like I see &#8216;em, entertaining bluster,...
<![CDATA[<p>Nope. Ellison went on to explain that Sun is going to help Oracle become a great &#8220;systems&#8221; company, not just a hardware or software company. He said his goal is to become the successor to the old IBM under Thomas J. Watson. </p>

<p>&#8220;Not Lou Gerstner&#8217;s IBM or Sam Palmisano&#8217;s, but when IBM was the dominant software company in the world and translated that to being the dominant systems company.&#8221; Ellison called that IBM, &#8220;the greatest company on Earth.&#8221; </p>

<p>He gave one other example, pointing to Cisco as &#8220;a great systems company.&#8221; </p>

<p>Just as Cisco&#8217;s systems &#8220;accelerate the Internet&#8221; Ellison said he thinks an Oracle/Sun combination can deliver systems that can be the backbone of enterprise IT operations. &#8220;We&#8217;re not interested in competing with Dell or HP running XP on x86,&#8221; said Ellison. &#8220;But banking, telecommunications and airline systems,&#8221; that&#8217;s the market he said Oracle after. . </p>

<p>And Ellison made it clear he wants to keep all of Sun&#8217;s hardware business going. </p>

<p>&#8220;We&#8217;re keeping everything: tape, storage, x86, Sparc, he said. &#8220;I&#8217;m not sure if for (the same price) we could buy IBM, HP or Sun (that) we wouldn&#8217;t pick Sun. Sun has fantastic technology, great microprocessor technology and leading tape archival storage.&#8221; </p>

<p><a href="http://idc.com">IDC</a> analyst Jean Bozman told me afterward that she thinks the combination could make some of Sun&#8217;s systems more competitive. &#8220;Traditionally, Sun hasn&#8217;t always had the fastest hardware, but when you control the hardware and software you can definitely optimize those systems,&#8221; she said. </p>

<p>But Oracle&#8217;s Sun deal is in a holding pattern as it waits for the EU&#8217;s European Commission to approve the merger. The EC set a deadline of January, 2010 to issue its ruling. </p>

<p><strong>Mounting losses</strong></p>

<p>Ellison was careful not to say anything critical of the EC, noting they have a job to do, but the delay in approval is having a very real impact. &#8220;Sun is losing $100 million a month, we&#8217;d like to get this thing done,&#8221; said Ellison. </p>

<p>He said he thought the EC would okay the deal and that he would not consider spinning off mySQL even if the EC made it a condition of approval. In any case, he doesn&#8217;t think there should be an issue because the open source database is in a completely different market than Oracle. </p>

<p>&#8220;mySQL and Oracle do not compete at all. If you look at where we compete it&#8217;s with DB2, Microsoft&#8217;s SQL Server, Sybase and a long list of others. We never compete against mySQL, it addresses very different markets.&#8221; </p>

<p>He also <a href="http://www.internetnews.com/hardware/article.php/3838886/Some+Customers+Are+Sticking+With+Sun.htm">brushed aside</a> the marketing claims of HP and IBM that they&#8217;re <a href="http://www.internetnews.com/software/article.php/3837756/EC+Delay+Hurts+Oracles+Plans+for+Sun.htm">scooping up Sun customers</a> left and right. 
<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blog.internetnews.com/dneedle/100_1622.JPG"><img alt="100_1622.JPG" src="http://blog.internetnews.com/dneedle/assets_c/2009/09/100_1622-thumb-270x202-3811.jpg" width="270" height="202" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /></a></span></p>

<p>&#8220;IBM said it&#8217;s got 250 customers from Sun. What does that mean? I don&#8217;t think there&#8217;s a single example of any customer who replaced all their Sun machines with IBM. Solaris is way better than AIX and Sun machines are faster than IBM&#8217;s and they cost less.&#8221; &#8216;</p>

<p>Ellison also emphasized that he sees IBM as its biggest competitor and said HP remains an important customer, noting Oracle will continue to tune its software for HP systems. </p>

<p>Zander snuck in: &#8220;But Sun systems will still be faster&#8221; as Ellison adroitly waited for the next question. </p>

<p><strong>The Sparc Tank and five more years</strong></p>

<p>The Q&amp;A wrap up started with a question from way in the back from a very familiar voice. Sun&#8217;s former CEO Scott McNealy, an avowed hockey nut, pleaded with Ellison to buy the San Jose Sharks and drew some laughs with his suggestion the arena be renamed the Sparc Tank.</p>

<p>Zander lauded Ellison for his 32-year tenure at Oracle, perhaps unmatched by any current big tech company exec. And how long will he keep going? asked Zander. </p>

<p>Ellison boasted that Oracle exceeded projections in its recently completed five-year plan and is now starting another one. &#8220;I&#8217;ll go for five more years and see how it&#8217;s going,&#8221; he said.</p>
]]>
</content>
</entry>

<entry>
<title>Team wins $1 million for helping Netflix</title>
<link rel="alternate" type="text/html" href="http://blog.internetnews.com/dneedle/2009/09/team-wins-1-million-for-helpin.html" />
<id>tag:blog.internetnews.com,2009:/dneedle//20.58862</id>

<published>2009-09-21T23:31:54Z</published>
<updated>2009-09-21T23:39:05Z</updated>

<summary>When Netflix decided to try and make significant improvements to the system it uses to recommend movies, the company took a unique approach to getting the job done. Rather than hire more staff, it banked on a unusual form of...</summary>
<author>
<name>David Needle</name>
<uri>http://blog.internetnews.com/dneedle</uri>
</author>

<category term="Off The Beat" scheme="http://www.sixapart.com/ns/types#category" />

<category term="contest" label="contest" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="netflix" label="Netflix" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="reedhastings" label="Reed Hastings" scheme="http://www.sixapart.com/ns/types#tag" />

<content type="html" xml:lang="en-us" xml:base="http://blog.internetnews.com/dneedle/">
When Netflix decided to try and make significant improvements to the system it uses to recommend movies, the company took a unique approach to getting the job done. Rather than hire more staff, it banked on a unusual form of...
<![CDATA[<p>All seven team members - Bob Bell, Martin Chabbert, Michael Jahrer, Yehuda Koren, Martin Piotte, Andreas Toscher and Chris Volinsky - attended the awards ceremony which was the first time all seven had met one another in person. </p>

<p>&#8220;We had a bona fide race right to the very end,&#8221; said Netflix Co-Founder and CEO Reed Hastings. &#8220;Teams that had previously battled it out independently joined forces to surpass the 10 percent barrier. New submissions arrived fast and furious in the closing hours and the competition had more twists and turns than &#8216;The Crying Game,&#8217; &#8216;The Usual Suspects&#8217; and all the &#8216;Bourne&#8217; movies wrapped into one.&#8221;</p>

<p><strong>That&#8217;s done, let&#8217;s have another contest</strong></p>

<p>Just moments after granting the $1 million prize, Netflix announced a second $1 million challenge, asking the world&#8217;s computer science and machine learning communities to keep the improvements coming.</p>

<p>While the first Netflix Prize solved the tough challenge of accurately predicting movie enjoyment by Netflix members who have provided ratings on an average of 50 or more other movies, Netflix Prize 2 focuses on the much harder problem of predicting movie enjoyment by members who don&#8217;t rate movies often, or at all, by taking advantage of demographic and behavioral data carrying implicit signals about the individuals&#8217; taste profiles. </p>

<p>As with the first Netflix Prize, the sequel will also be an open competition with winning teams owning their solution to license to Netflix and other companies. The company says that success in this problem will enable businesses to deliver superior service to new customers much sooner in their lifecycle, without requiring or waiting for the customer to provide the rich data points that underpinned the first Netflix Prize. </p>

<p>The new data set, providing more than 100 million data points, will include, among other things, information about renters&#8217; ages, genders, ZIP codes, genre ratings and previously chosen movies. As with the first Netflix Prize, all data provided is anonymous and cannot be associated with a specific Netflix member.</p>

<p>Unlike the first challenge, this contest has no specific accuracy target. In fact, Netflix said today that the company and the judges have little idea how far the world&#8217;s foremost experts can push this data to derive useful predictions. Instead, $500,000 will be awarded to the team judged to be leading after six months and an additional $500,000 will be given to the team in the lead at the 18-month mark, when the contest is wrapped up. </p>

<p>Once again, Netflix will require the winning team to publish its methods. </p>

<p>Geez, if not a movie, maybe there&#8217;s a reality series in this. If the Amazing Race can keep winning Emmys &#8230;</p>
]]>
</content>
</entry>

<entry>
<title>Tech Insider Says Plan B is a Good Thing</title>
<link rel="alternate" type="text/html" href="http://blog.internetnews.com/dneedle/2009/09/tech-insider-says-plan-b-is-a.html" />
<id>tag:blog.internetnews.com,2009:/dneedle//20.58848</id>

<published>2009-09-18T19:34:14Z</published>
<updated>2009-09-19T20:02:01Z</updated>

<summary>Imagine you&#8217;re a tech startup with a great new Web service or product idea. You get enough funding to build out the staff and start developing the product in earnest. A year later, you realize the market&#8217;s changed; another company...</summary>
<author>
<name>David Needle</name>
<uri>http://blog.internetnews.com/dneedle</uri>
</author>

<category term="apple" label="Apple" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="churchillclub" label="ChurchillClub" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="cooliris" label="Cooliris" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="google" label="Google" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="tivo" label="Tivo" scheme="http://www.sixapart.com/ns/types#tag" />

<content type="html" xml:lang="en-us" xml:base="http://blog.internetnews.com/dneedle/">
Imagine you&#8217;re a tech startup with a great new Web service or product idea. You get enough funding to build out the staff and start developing the product in earnest. A year later, you realize the market&#8217;s changed; another company...
<![CDATA[<p><strong>Most Plan A&#8217;s fail</strong></p>

<p>But he says it&#8217;s all part of a process. &#8220;Most plan A&#8217;s fail, you have to start with that premise. The problem many company&#8217;s have he says is &#8220;Plan A&#8221; thinking or sticking to the original goals and business plan regardless of changes in the marketplace, inventory backups and other signs that the plan isn&#8217;t working. </p>

<p>He admits moving to Plan B takes a well-reasoned &#8220;leap of faith&#8221; but it&#8217;s one companies have to risk to move forward. </p>

<p>Working with coauthor Mullins, their book explains how to develop a dashboard process for justifying a new business plan like determining whether the backend of the business will actually scale. </p>

<p>&#8220;If it comes out wrong, you course correct,&#8221; says Komisar. He also explains he&#8217;s not suggesting a company rush into a new direction, specifically he says its important to preserve capital for further changes that may be needed. </p>

<p><strong>Flexibility and tenacity</strong></p>

<p>When looking for startups and companies to invest in Komisar says the people behind it are key. </p>

<p>&#8220;Flexibility and tenacity are some of the most important things I look for in an entrepreneur,&#8221; he said. </p>

<p>On this point, I was struck how some of Komisar&#8217;s comments echoed what Opus Capital partner <a href="http://blog.internetnews.com/dneedle/2009/09/apples-iphone-guy-speaks----ag.html">Bob Borchers told me </a>in a recent interview. </p>

<p>&#8220;The last thing we want is someone who says something like &#8216;This is a software-as-a-service company&#8217;,&#8221; said Borchers. &#8220;We look for great teams and ideas. Over the course of 5-to-7 years a successful venture will probably have changed quite a bit from the original idea.&#8221; </p>

<p><strong>Iterate with discipline</strong></p>

<p>Komisar spent a lot of time talking about the need for companies to iterate and develop new ideas so after the event I asked him what he thought of Google&#8217;s 20 percent program that lets engineers and designers work on projects that interest them. </p>

<p>He said Google seems to have too many projects and &#8220;experiments&#8221; and that some should be killed off. </p>

<p>&#8220;The 20 percent idea sounds good, but it needs discipline, more rigor and accountability,&#8221; he said. </p>
]]>
</content>
</entry>

<entry>
<title>Oracle goes on a Sun offensive</title>
<link rel="alternate" type="text/html" href="http://blog.internetnews.com/dneedle/2009/09/oracle-goes-on-a-sun-offensive.html" />
<id>tag:blog.internetnews.com,2009:/dneedle//20.58812</id>

<published>2009-09-14T08:04:26Z</published>
<updated>2009-09-14T08:17:52Z</updated>

<summary>Enough already. After being bashed by vulture-like competitors for months about its commitment to Sun, Oracle is starting to fight back. As my colleague Andy Patrizio noted in several recent articles, HP and IBM have rolled out the red carpet...</summary>
<author>
<name>David Needle</name>
<uri>http://blog.internetnews.com/dneedle</uri>
</author>

<category term="hp" label="HP" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="ibm" label="IBM" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="larryellison" label="Larry Ellison" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="mysql" label="MySQL" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="oracle" label="Oracle" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="sun" label="Sun" scheme="http://www.sixapart.com/ns/types#tag" />

<content type="html" xml:lang="en-us" xml:base="http://blog.internetnews.com/dneedle/">
Enough already. After being bashed by vulture-like competitors for months about its commitment to Sun, Oracle is starting to fight back. As my colleague Andy Patrizio noted in several recent articles, HP and IBM have rolled out the red carpet...
<![CDATA[<p><strong>Larry Ellison gets reacquainted with Ed Zander</strong></p>

<p>Ellison will continue his &#8216;Oracle loves Sun&#8217; push next Monday evening, where he&#8217;ll be the featured speaker at a <a href="http://churchillclub.org/eventDetail.jsp?EVT_ID=831">Churchill Club event</a>. Ellison will be interviewed on stage by, of all people, former Sun President Ed Zander. </p>

<p>After saying little about the $7.4 billion Sun acquisition since the JavaOne conference in June, Oracle started to go more public last, starting with a full page ad in the <em>Wall Street Journal</em>. </p>

<p>The ad declared Oracle plans to spend more developing Sparc hardware and the Solaris operating system than Sun does now. The ad also said Oracle plans to deploy more than twice as many hardware specialists selling and servicing Sparc/Solaris systems than Sun does now. </p>

<p>&#8220;We&#8217;re in it to win it.&#8221; The ad copy says above Larry Ellison&#8217;s name. </p>
]]>
</content>
</entry>

<entry>
<title>The Android announcement you might have missed</title>
<link rel="alternate" type="text/html" href="http://blog.internetnews.com/dneedle/2009/09/the-android-announcement-you-m.html" />
<id>tag:blog.internetnews.com,2009:/dneedle//20.58811</id>

<published>2009-09-14T07:48:40Z</published>
<updated>2009-09-14T07:59:36Z</updated>

<summary>SAN FRANCISCO &#8212; Motorola and T-Mobile had the big news at last week&#8217;s Gigaom Mobilize conference. Motorola finally unveiled its strategy for a line of Android-based mobile devices and T-Mobile unveiled the first model, the Cliq, due out in the...</summary>
<author>
<name>David Needle</name>
<uri>http://blog.internetnews.com/dneedle</uri>
</author>

<category term="Smartphones" scheme="http://www.sixapart.com/ns/types#category" />

<category term="android" label="Android" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="apple" label="Apple" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="gigaom" label="Gigaom" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="inq" label="INQ" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="iphone" label="iPhone" scheme="http://www.sixapart.com/ns/types#tag" />

<content type="html" xml:lang="en-us" xml:base="http://blog.internetnews.com/dneedle/">
SAN FRANCISCO &#8212; Motorola and T-Mobile had the big news at last week&#8217;s Gigaom Mobilize conference. Motorola finally unveiled its strategy for a line of Android-based mobile devices and T-Mobile unveiled the first model, the Cliq, due out in the...
<![CDATA[<p><strong>Shaking up the mobile market</strong></p>

<p>Meehan thinks relatively small companies like his (INQ has 120 employees) have the best chance of shaking up the mobile market. </p>

<p>&#8220;Apple has made every handset maker a little dull and boring,&#8221; he said. &#8220;RIM came from a small (company) to a big thing. I think the future of mobile is companies like us that will be very nimble and fast.&#8221; </p>

<p>While he thinks Motorola &#8220;made the right leap of faith&#8221; to adopt Android, he doesn&#8217;t think the big, traditional mobile companies move fast enough. </p>

<p>&#8220;They&#8217;re stuck in a hardware cycle that&#8217;s not good enough in a software world,&#8221; said Meehan. &#8220;Some kid in a garage is creating the next Facebook and you have to be able to put it on your phone very quickly.&#8221; </p>
]]>
</content>
</entry>

<entry>
<title>Apple&apos;s iPhone phishing expedition comes up short? </title>
<link rel="alternate" type="text/html" href="http://blog.internetnews.com/dneedle/2009/09/apples-iphone-phishing-expedit.html" />
<id>tag:blog.internetnews.com,2009:/dneedle//20.58810</id>

<published>2009-09-11T22:36:21Z</published>
<updated>2009-09-11T22:41:55Z</updated>

<summary>Security researchers are warning that the recent 3.1 update to Apple&#8217;s iPhone software doesn&#8217;t prevent phishing attacks consistently or as well as the company&#8217;s desktop version of the Safari browser. The anti-phishing feature should warn users when they may be...</summary>
<author>
<name>David Needle</name>
<uri>http://blog.internetnews.com/dneedle</uri>
</author>

<category term="iphone" label="iPhone" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="macosx" label="Mac OS X" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="mobilesafari" label="Mobile Safari" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="phishing" label="phishing" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="safari" label="Safari" scheme="http://www.sixapart.com/ns/types#tag" />

<content type="html" xml:lang="en-us" xml:base="http://blog.internetnews.com/dneedle/">
Security researchers are warning that the recent 3.1 update to Apple&#8217;s iPhone software doesn&#8217;t prevent phishing attacks consistently or as well as the company&#8217;s desktop version of the Safari browser. The anti-phishing feature should warn users when they may be...


</content>
</entry>

<entry>
<title>Apple&apos;s iPhone guy speaks -- again</title>
<link rel="alternate" type="text/html" href="http://blog.internetnews.com/dneedle/2009/09/apples-iphone-guy-speaks----ag.html" />
<id>tag:blog.internetnews.com,2009:/dneedle//20.58809</id>

<published>2009-09-11T20:49:36Z</published>
<updated>2009-09-11T21:32:39Z</updated>

<summary>You remember Bob Borchers. What&#8217;s that, name doesn&#8217;t ring a bell? Borchers&#8217; was the anonymous Apple marketing guy who hosted the original, 24-minute iPhone guided tour video back in June of 2007 when the device first came out. Yes, it...</summary>
<author>
<name>David Needle</name>
<uri>http://blog.internetnews.com/dneedle</uri>
</author>

<category term="Smartphones" scheme="http://www.sixapart.com/ns/types#category" />

<category term="apple" label="Apple" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="iphone" label="iPhone" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="iphone3gs" label="iPhone 3GS" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="opuscapital" label="Opus Capital" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="palm" label="Palm" scheme="http://www.sixapart.com/ns/types#tag" />
<category term="stevejobs" label="Steve Jobs" scheme="http://www.sixapart.com/ns/types#tag" />

<content type="html" xml:lang="en-us" xml:base="http://blog.internetnews.com/dneedle/">
You remember Bob Borchers. What&#8217;s that, name doesn&#8217;t ring a bell? Borchers&#8217; was the anonymous Apple marketing guy who hosted the original, 24-minute iPhone guided tour video back in June of 2007 when the device first came out. Yes, it...
<![CDATA[<p><strong>Selling a $500 phone</strong></p>

<p>When the iPhone launched with a $500 price, Microsoft CEO Steve Ballmer said <a href="http://www.youtube.com/watch?v=C5oGaZIKYvo">his first reaction</a> was &#8220;that is the most expensive phone in the world and it doesn&#8217;t appeal to business customers because it doesn&#8217;t have a keyboard.&#8221; Later he said, &#8220;it may sell very well.&#8221; </p>

<p>Nice save!</p>

<p>Borchers, as it turns out, had experience selling much more expensive phones when he did marketing for <a href="http://www.vertu.com/in-en/?gclid=CPKl2oKq6pwCFR0SagodBgn4kA#in-en_limited-editions">Nokia&#8217;s Vertu line of luxury phones</a>. These babies sell for anywhere from $3,000 to $100,000! One example, Nokia says its diamond-laced Signature Diamond phone is &#8220;Assembled by hand in a process so complex that it takes even experts up to three years to learn.&#8221; </p>

<p>Perhaps after that, pitching a $500 phone didn&#8217;t seem very daunting. He says one his goals at Apple was to establish in people&#8217;s minds that the iPhone was more than just another product, and something a consumer would be happy to pay more than a hundred bucks to own. Mission accomplished. </p>

<p>&#8220;Steve (Jobs) realized no one loved their phone,&#8221; says Borchers. &#8220;The goal was to make the iPhone irresistible and make the customers give the most effective demos. We deliberately never called it a smartphone because we don&#8217;t want to be part of what that was.&#8221; </p>

<p><strong>Palm and Apple and who else?</strong></p>

<p>Borchers said Apple&#8217;s unique advantage with the iPhone is the tight integration and control it has over both the hardware and software. &#8220;No one else except Palm really gets the importance of having the hardware and software together,&#8221; he says. </p>

<p>He also believes Apple&#8217;s other edge is a long held marketing strategy it shares with his previous employer Nike &#8212; complete disdain for market research in devising new products.  </p>

<p>&#8220;As a company, and I think Apple gets this better than anyone, you want to follow what Wayne Gretsky said about hockey: skate to where the puck will be, not where it is.&#8221; </p>

<p>In other words, rather than survey customers on what they want, Apple (and Jobs in particular) is more inclined to follow his gut as to what consumers want, even if they don&#8217;t know it already. </p>

<p>Borchers says he&#8217;d like to see more such forward thinking when it comes to mobility in the enterprise. &#8220;We&#8217;re still in &#8216;Enterprise 1.0&#8217;. The devices are trying to replicate what&#8217;s on the desktop. But what I want on a mobile device or phone isn&#8217;t a mini-Salesforce, I want something designed for the device from the start.&#8221;</p>

<p>With the economy still struggling, he says the right investments in mobile today could pay off big time as the economy improves and consumers and businesses gain more buying power. </p>

<p>&#8220;People say, &#8216;Is venture dead?&#8217; No, what I see is a flight to quality.&#8221; </p>

<p>Opus Capital has a somewhat unique approach in that it doesn&#8217;t target market segments but rather smart people, ideas and opportunities. </p>

<p>&#8220;The last thing we want is someone who says something like &#8216;This is a software-as-a-service company.&#8217; We look for great teams and ideas. Over the course of 5-to-7 years a successful venture will probably have changed quite a bit from the original idea.&#8221; </p>
]]>
</content>
</entry>

</feed>