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Eye of the Needle by David Needle (bio)

Insights from Silicon Valley and beyond



The Android announcement you might have missed

SAN FRANCISCO — Motorola and T-Mobile had the big news at last week’s Gigaom Mobilize conference. Motorola finally unveiled its strategy for a line of Android-based mobile devices and T-Mobile unveiled the first model, the Cliq, due out in the next few months.

But upstart mobile provider INQ, made a bit of Android news of its own. During an onstage interview, INQ’s feisty CEO Frank Meehan, announced his company is going to use Android for devices in the works for release next year.

He didn’t provide many other details other than to indicate his company, whose phones are available in a handful of countries outside the US (the UK, Ireland, Australia, Italy and Hong Kong), will continue to target what he says is the 85 percent of the market the more expensive smartphone makers ignore.
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While lauding the iPhone as “a beautiful consumer device” Meeham claims in Europe it’s primarily sold to consumers over 35. “The under-35 is an iPod market, but they can’t afford the iPhone, particularly in the UK. That’s a market that’s extremely hungry that we serve.”

Talking in general about mobile trends, Meehan said he expects devices that feature more interactivity and advances in touch input.

It’s innovate or die in the mobile space, according to Meehan. “You have to have a hit product every year and be forward thinking,” he said.

INQ’s approach is to think application rather than generic mobile device. INQ gained attention when it launched the so-called “Skype phone,” a mobile device that featured low-cost Skype calling as well as Facebook and Windows and Live Messenger built in. (Photo by David Needle)

Two other devices in the INQ stable are the Mini 3G “The pocket communicator for everyone” with Twitter and Facebook built in, Skype integration and application switching. There’s also the INQ Chat 3G, featuring free push Google GMail, integrated Twitter along with Facebook, Skype and IM.

Shaking up the mobile market

Meehan thinks relatively small companies like his (INQ has 120 employees) have the best chance of shaking up the mobile market.

“Apple has made every handset maker a little dull and boring,” he said. “RIM came from a small (company) to a big thing. I think the future of mobile is companies like us that will be very nimble and fast.”

While he thinks Motorola “made the right leap of faith” to adopt Android, he doesn’t think the big, traditional mobile companies move fast enough.

“They’re stuck in a hardware cycle that’s not good enough in a software world,” said Meehan. “Some kid in a garage is creating the next Facebook and you have to be able to put it on your phone very quickly.”

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1 Comments

Tim Roberts said:

Our company gives the android as an option or we allow Black Berry for the phone choices. We have 500 people in our company and most of them are choosing Google Android phone as it has more features. We also load security apps by default to secure the phone such as Network Intercept's Secure-Me mobile product for Android. We have looked at the Iphone but it just has to many security issues such as the Phishing issue that came out this morning so it looks like either Black Berry or Google phones will be the business choice of phone for the future.

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