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Eye of the Needle by David Needle (bio)

Insights from Silicon Valley and beyond



Oracle goes on a Sun offensive

Enough already. After being bashed by vulture-like competitors for months about its commitment to Sun, Oracle is starting to fight back. As my colleague Andy Patrizio noted in several recent articles, HP and IBM have rolled out the red carpet for Sun customers to migrate their way, while aggressively questioning whether the Sun hardware line has any future at all.

Oracle’s acquisition of Sun recently won U.S. regulatory approval but now is hung up by the EU’s regulatory arm. The EU is eyeballing a relatively small part of the deal, namely the fate of Sun’s mySQL as an open source alternative to commercial databases like Oracle’s and others.

This stands to hold up the deal’s approval into early next year, presumably leaving Sun to twist in the wind that much longer as the vulture’s circle.

Oracle Sun_exadata_event_ers.jpg

Not so fast, says Ellison. Over the weekend, Oracle made the surprise announcement it plans to introduce “the world’s first OLTP Database machine with Sun FlashFire Technology” on Tuesday. Sun’s FlashFire is Sold State Disk (SSD) technology that presumably will speed up Oracle’s database performance significantly.

The event at Oracle’s headquarters will feature Ellison and Sun’s executive vice president of systems John Fowler. It will also be Webcast.

Larry Ellison gets reacquainted with Ed Zander

Ellison will continue his ‘Oracle loves Sun’ push next Monday evening, where he’ll be the featured speaker at a Churchill Club event. Ellison will be interviewed on stage by, of all people, former Sun President Ed Zander.

After saying little about the $7.4 billion Sun acquisition since the JavaOne conference in June, Oracle started to go more public last, starting with a full page ad in the Wall Street Journal.

The ad declared Oracle plans to spend more developing Sparc hardware and the Solaris operating system than Sun does now. The ad also said Oracle plans to deploy more than twice as many hardware specialists selling and servicing Sparc/Solaris systems than Sun does now.

“We’re in it to win it.” The ad copy says above Larry Ellison’s name.

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