This is how I imagine the network pitch going:

Producer: "It's 'American Idol' meets 'The Amazing Race' meets 'Keeping Up with the Kardashians' meets 'I Love Money' meets 'Dancing With the Stars.'"

Network exec: "Hmm. That premise seems like warmed-over, half-baked, nearly incomprehensible garbage."

Producer: "Also, it has Twitter."

Network exec: "Sold."

So, will the Little Microblogging Service That Could fare any better than "Quarterlife" when it makes its trek to the small screen? How do Brillstein and Reveille plan to build a show around Tweets? Why would anyone want to? These and other pressing questions may soon be answered, even if they really shouldn't be asked in the first place.

For the time being, Twitter's Biz Stone is being tight-lipped on what might eventually result, pointing instead to some of the other ways Twitter is intersecting with TV, such as Hack The Debate with Current TV, which he said "showed us how Twitter could make television interactive and possibly even have a democratizing effect on the medium."

"There are a lot of interesting developments happening in the television space -- MTV, G4, CNN, E! and various independent production companies are all leveraging Twitter for fun new projects," he said in his post. "There are probably a bunch we don't even know about yet."

"Twitter's open approach might have the power to transform television—the dominant communications receiver worldwide. We're very excited to see where these experiments take us."

UPDATE: Best take on this news that I've seen so far: "So it would appear that, even though they had a full three days, Hollywood was yet again unable to produce a single good idea over the weekend." [NYMag]