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Innovative Insight by Brian T. Horowitz (bio)

Staying ahead of tech's next curve



E Ink in Esquire: Magazine tech for the future

By Brian T. Horowitz on July 23, 2008 4:15 PM

Chalk one up for print in the battle to stay alive in the world of online media.

einkimage.jpg

Esquire magazine will put out a cover featuring E Ink electronic, foldable display technology on the newsstands this October. The 100,000-copy distribution of this special issue culminates the magazine's 75th anniversary.

Ford (NYSE: F) will also participate in the project, using E Ink's Vizplex flexible display technology in an ad on the inside cover flap.

This could be a nice boon for print to stay innovative and relevant as ad dollars move online.

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