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Brian T. Horowitz (bio)



Min Summit: Engagement And Online Media

NEW YORK -- At today's Min Day Summit in New York City, several print, advertising and digital media executives laid out their tips on how to succeed in online media.

One theme of the day was engagement -- that media sites need to keep their core audience in mind and engage their readership in various forms. At TVGuide.com, for instance, every writer has a presence on Facebook and interacts with readers in that space, said the site's managing editor Matt Mitovich.

One surprising tidbit came from Richard Glosser, executive director, emerging media at CondeNet, who spoke about podcasts as almost a thing of the past. "Every advertiser needed a podcast; now people aren't talking about podcasts," he said. "Advertisers are more interested in widgets."

More to come on today's Min summit.

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