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Project 2501 by Andy Patrizio (bio)

Making sense of an overwhelming sea of information



Apple's secrets keep leaking out

Apple's obsession with secrecy is well-established, and there is quite a cottage industry of bloggers and Apple Web sites dedicated to exposing their secrets. One of the more impressive efforts came during the iPhone 3GS launch, where one site was tracking a shipping vessel from China believed to be carrying the phones. The site even had the manifest.

But other times, all you need is a little carelessness. Case in point: the folks who gave away Apple's upcoming tablet and new MacBooks. In the case of the MacBooks, it was Apple that did it.

The bigger news is the iPad, iTablet, or whatever you want to call it. The rumor mill has Apple releasing this thing early next year. Word is it's basically a large version of the iPod Touch, but with things like windows and allowing multiple apps to run at once. There might even be two of them with different size screens.

Well, New York Times Executive Editor for news Bill Keller committed what we in the profession call "an oops." While speaking at the Nieman Journalism Lab at Harvard University last week, the Times newsroom boss was discussing all of the issues of print vs. electronic, pay vs. free, and then said this (at the 8:30 mark).

"I'm hoping we can get the newsroom more actively involved in the challenge of delivering our best journalism in the form of Times Reader, iPhone apps, WAP, or the impending Apple slate..."

Ok, so maybe Bill reads us. It's a pleasant thought. The Times does have its own online efforts in the Times Reader, and they did a pretty good job with it in terms of preserving the look of the print product. You can probably guess the reaction in Cupertino.

facepalm[1].jpg

But Bill Keller isn't the only spoiler out there. The e-commerce site China Ontrade.com let things leak with this entry:

Apple iTablet iPhone 4 Generation SIM Tray

Original Apple iTablet iPhone 4 Generation (Probably iTablet) SIM Tray OEM This part came from Foxconn to our warehouse at 10.23.2009.

For those of you who don't follow Apple too closely, Foxconn is the maker of the iPod and iPhone and is the rumored maker of the iTablet. 

double-facepalm[1].jpg

Now, why would there be a fourth generation iPhone product when the third generation has only been on the market for four months? It would also seem to indicate the iTablet (as they are calling it) will indeed have a telephone connection. Better get a Bluetooth headset; you will look real stupid holding a tablet with rumored dimensions of 8x10 inches up to your head.

And then there's the clue found in a beta build of Mac OS 10.6.2, build 10C531. The Spanish Web site Applesfara.com (and the American site 9to5Mac.com) noted the following references to new MacBook Pros:


macbookpro61[1].jpg

This is notable because the current generation of MacBooks are the MacBookPro5_5. So what are these two future MacBooks? Speculation is that they could either be quad-core MacBooks, most likely using Intel Core i5 or Core i7 processors.

Some times I wonder if Apple plays this secretive game to give their faithful the amusement of ferreting out these clues. Probably not, but the Mac blogs sure do have fun digging this stuff up.

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1 Comments

Barbarossa said:

If it were up to me I would call the new tablet "the new iBook." That IS what Apple seems to be going for - a Reader - and they own the trademark already. It certainly sounds better than iPad or MacTablet or somesuch.

I can't see any problem in reusing the name; look how many generations the iMac has evolved through.

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