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Microsoft attempts the Jedi Mind Trick
If this were a FARK entry, I would be breaking out the "Unlikely" tag.
Bill Veghte, senior vice president of Microsoft's Windows Business, told the Credit Suisse Annual Technology Conference that perceptions of the Windows brand had improved because of the company's $300 million ad campaign, which was based around the laughable "Project Mojave" campaign. "In a statistically significant fashion, we moved the perception of Windows positively in September and we moved it again in October," he said, according to the Seattle Post-Intelligencer. "We have not done that outside a product release since we started the perception studies on Windows in the late 90s." The Mojave commercials really are the wrong way to do it because they are a tacit admission that the perception of Vista is bad. Yes, we know the perception is bad, but Microsoft shouldn't be the one admitting it. When you think about it, is that really the message you want to send? Mind you, I do think Vista has gotten a bum rap, especially given that it was nVidia's poor drivers that caused many problems in the early days of its release. But that was in the winter of 2007. It is now almost two years later and both Vista and nVidia's drivers are running much better. Then again, we heard a similar knock on the Apple ads. While effective, the ads also had the perception of making the Mac look worse, because "PC" seemed like a decent, earnest guy trying to get his job done and "Mac" was an obnoxious jerk. Veghte didn't say much about Windows 7, just that it was "a minor release when it comes to incompatibility." And he stuck to the old January 2010 release schedule Microsoft has been stating dutifully. 0 TrackBacksListed below are links to blogs that reference this entry: Microsoft attempts the Jedi Mind Trick. TrackBack URL for this entry: https://swarm.jupitermedia.com/mt-tb.cgi/5985 2 CommentsLeave a comment |
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It wasn't Nvidia drivers that gave Vista the bum rap. It was the ridiculously high hardware specs, the stupidly slow file copying (or extracting from compression archives), the DRM, the poor interface, the moving of everything without adding much functionality, the extra clicks for simple tasks etc. I could go on.
And before the Microsoft fanboys start frothing at the mouth, Yes I have used it and it frustrates the hell out of me. Maybe these fanboys can tell me why Vista requires such high hardware specs yet the new Fedora happily goes on the same hardware (a laptop) that I have had for 3 years? It installed with no problems whatsoever. Vista will not go on this laptop yet Fedora does a heck of a lot more!!
Basically, Vista was rushed out the door far too early. Just like Windows ME, Vista was a stop gap between OS's.
Microsoft really does not seem to comprehend how bad consumers feel they have been treated. Not just individuals, but corporate clients are looking for the door, and we're in a hurry. As quickly as we can, we are migrating as far from the MS OS and software environment. MS is perceived as the biggest virus to infect Americans, and try as they might, the Jedi mind tricks are not working anymore. Ray Ozzie at MS has an inkling, but even if he wanted to, he cannot put this train on another track to China. Railroad tracks cannot be built over water . . . yet. Even for Ray Ozzie it's going to get very interesting, because IBM is working feverishly 24/7 to create ex-MS systems with the very program Ozzie created, Lotus Symphony. Come on IBM. We're pulling for you. Linux, the target of much MS derision, will have its own sweet revenge. Meanwhile "open source" and "cloud computing" continue to chip away at MS, acting more like an octogenarian than a tech company.