As Nelson from "The Simpsons" would say...

You've probably heard radio commercials from identity theft prevention service provider LifeLock, featuring CEO Todd Davis giving out his social security number of 457-55-5462, "the most famous Social Security number in the world," according to LifeLock's home page.

Davis proudly proclaimed that with LifeLock, your SSN would be secured from identity theft and online fraud. For just $10 a month, it will protect you from identity thieves and even help cut down on pre-approved credit offers. There was even a $1 million promise should you identity be stolen.

Well, it seems Davis owes himself $1 million. Last year, a Texas man used Davis's SSN to get a $500 payday advance loan. Davis argued that the check cashing company made no attempt to verify the identity, which is plausible. While many payday advance companies are aboveboard, some are not.

Even better, in this recent appearance on The Today Show, co-host Matt Lauer informed Davis that someone attempted to take out a driver's license with Davis's SSN under the name "Jabba T. Hutt."

LifeLock is under a fair amount of assault these days, and not just from identity thieves. Class action suits are pending in New Jersey, West Virginia, and Maryland, claiming false advertising. A separate lawsuit has also been filed in Arizona claiming fraud, and perhaps worst of all, credit reporting agency Experian has accused LifeLock of deception.